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Brio

Investor introduction · November 2026

The gym for the mind,
for people with responsibilities.

Between 30 and 60, life satisfaction hits its lowest point. Brio gives these people what the body already has: an app to practise every day, a community to hold on, and coaching to go deeper.

Who we serveMost people with responsibilities, aged 30 to 60, lack meaning in their personal life. It has a name: languishing.
What Brio isAt the crossroads of coaching and self-development, Brio copies the gym model to create a scalable category: the mind gym.

Why now

Everyone admits it: mental health is a crisis.

1 in 3 French managers often show signs of poor mental health. Only 31% of French employees say their work fulfils them, against half thirty years ago.

AI is accelerating it.

61% of French managers fear AI will replace them, at least in part. 1 in 2 young Europeans already bring their personal problems to AI.

And the market has a gap.

2 in 3 Europeans who need care get none. Therapy is for the ill, apps are used alone. In the US the category has billion-dollar leaders; in Europe, nobody trains people who are not sick.

€10.6BThe market we start with: 29M urban managers and professionals in the EU, aged 30 to 60, at €1 a day.

Why I am building it

I'm Lucas, an engineer (INSA), a former high-level athlete and an ICF-trained coach. Over four years I built and sold the method by hand, to 159 paying clients, from an Olympic champion to executives. 42% came back and paid again.

What I saw, client after client: people lose energy and confidence as soon as the direction they pursue is no longer clear.

The product

  • Every day · 30 secondsThe Momentum: put words on how you feel, leave with one action that fits today.
  • Every week · 30 minutesThe Reset: close the week, set the next one and give it a purpose.
  • When needed · with Iris, our AI guideQuests built from 159 clients: a long-term direction, a new habit, a plan you keep.
  • Around itA community, 21-day group challenges, an accountability partner. Coaching on top.

€1 a day · live in November 2026

What we have already proven

Every piece of Brio was sold before a line of code: no team, no funding, no app.

€5,000highest 1:1 coaching sold
34 seatssold at €700, in-person workshops
90+community memberships sold
€8.7kB2B signed, inbound

The team

A coach who built the method and a product builder, backed by two advisors who have built and sold companies.

Lucas Guasch
Lucas GuaschCEO, the method
Benjamin Thomas
Benjamin ThomasCPO, 40+ products
Farid Chaouki
Farid ChaoukiAdvisor, Talkspace
Jérôme Manuguerra
Jérôme ManuguerraAdvisor, Masteos

The round

€400k

in BSA-AIR from business angels (cap €2.5M pre-money, 15% discount), plus up to €400k of complementary financing (~€200k Bpifrance, banks for the rest). Test the acquisition first, then scale.

≥3%free to paid · month 3
~3,500members · month 12
~€1.4MARR · month 12, seed-ready
Lucas Guasch, founder · BrioSources: Eurostat EU-LFS 2024 · Apec, Oct. 2025 · Ifop 2023 · Odoxa for Saegus, Apr. 2026 · Ipsos BVA for VYV and CNIL, Jan. 2026 · OECD · Stripe 2022-2026 · Brio business plan, 12 months.